Privacy Policy

How Hyundai handles your personal data

Hyundai Motor UK Limited (“Hyundai”) takes the privacy of your information very seriously. To ensure you are fully informed and to adhere to current legislation, this policy is deigned to inform you about:

We may vary this policy from time to time and the latest version will be that published on this website Through the policy, the words 'we' and ‘us’ refers to Hyundai Motor UK Ltd, unless otherwise indicated. This policy is current as of 25th May 2018.

How we collect your information

You may submit personal information about yourself (for example your name and email address etc.) in order to receive or use services. When we collect this information, we will only do so over a secure connection. The information we collect will also vary depending on the services you are requesting from us – for example the sending of a brochure or the booking of a service. Any additional future use by Hyundai of your personal data will be determined by your responses to the questions you are asked at the time your data is captured. These future communications may include marketing materials, reminders of servicing requirements and warranty reminders.

You should also know that we might record telephone calls for staff training and evidential purposes.

All your information will be protected and only used by Hyundai Motor UK Ltd., our authorised dealers and authorised repairers. You can rest assured that we will never pass your data to a third party for their own use.

When you book a service or test drive, you will be given the opportunity of selecting the dealer with whom your details will be shared. Your details will then be passed to the appropriate dealer and they will contact you directly.

Your rights

Under current legislation, you have many rights in respect of how we hold and use your data.

You have the

For more details on your rights, please click here.

Withdrawing your consent for us to send marketing communications with you

If you provide us with consent to send future communication through various channels but later change your mind, you can always easily change your preferences by:

Please note if you utilise any of these methods to request no further communication from Hyundai, we will adhere to your request but we will still send any contractual, statutory or safety recall notices to you.

If you want to complain

You have the right to complain about the way we have used your data. If this is the case, please contact our Data Protection Officer using the address or email below.

How we collect information about your visits to our website

When you visit our web pages, we will download to your computer some data to be stored on your computer’s web browser called a 'cookie'. This helps us personalise your web experience and remember you when you return and want to continue with your most recent activity. Please view our cookies page cookies page to see full details of what cookies we use on the site, what these are used for and for how to disable them.

We may also collect information using Web Beacons. Our cookies and Web Beacons provide us with non-personal statistical information about what you do on the website. For example: the duration of time a page was viewed, common paths taken through the site, data on screen settings and other general information. We may also collect information about what other websites you visit after ours. We use this data to improve the services on our site and to refine your experience of using our sites.

Users aged 16 and under

If you are 16 or under you must have permission from a parent or guardian before you give us personal information. If we find that we have received information from you without the appropriate consent, we reserve the right to cancel all transactions and services and remove all personal data that you have supplied. You will be able to re-submit the information when you have the required permission.

Links to other websites

Our websites may contain links to other sites outside the group. Neither Hyundai Motor UK Ltd, nor its group companies, is responsible for the privacy and security of these sites. This privacy policy applies only to Hyundai and its group companies.

Details about Hyundai

Hyundai Motor UK Limited
The registered address is
728 London Road
High Wycombe
HP11 1HE

The company number is 05446560, and the registration number with ICO is Z9106478.

Our Data Protection Officer can be contacted via or at the address above.

Your rights

Processing purposes

Why we hold your data?

Request Access/Correcting your data

You can request a copy of your data or amend the information that we hold on you if it is incorrect.

Restriction of processing

If you want to restrict how we process your data.

Automated decisions and profiling

What profiling activities we may undertake and automated decisions we might make based on your data.

Right to be forgotten

If you want us to remove your data.

Legal basis

The legal basis for us holding and processing your data.


Who in Hyundai gets to see your data?.


Where we send your data within Hyundai and authorised dealers and repairers.


How long we keep your data.

Legitimate interest

On what basis of legitimate interest are we collecting your data.

Processing purposes

Your data will be processed for the following purposes:

Request access and/or correcting your data

You may gain access to the data we hold on you by making a Subject Access Request (SAR). If you believe any of the data we hold about you is incorrect or being misused, or want further information you may contact us. You can make a SAR or inform us about data issues by contacting our call centre on 0800 981 981, emailing or writing to us at: Data Protection Officer, Hyundai Motor UK Ltd, 728 London Road, High Wycombe, Buckinghamshire, HP11 1HE.

To keep the data we hold as accurate as possible in line with regulations, we may use third party sources of information to correct information held on our databases, such as when you move house or when your Postcode changes. The sources we employ include: Mortascreen, The Bereavement Register (TBR), GAS Goneaway, National Change of Address (NCOA Track), Mailing Preference Service (MPS) and Mosaic for profiling.

Restriction of processing

You are able to write to us and ask us to restrict the processing we perform with your data. Where we do not have a legal obligation to continue the processing, we will implement your request or, if we are legally obliged to continue, (such as honouring warranties or enabling product recalls) we will explain why we are unable to restrict the processing.

Automated decisions and profiling

Automated decision-making is only used when confirming your eligibility for any financing arrangements through Hyundai Finance during the purchase of a new or used vehicle and for the purchase of aftersales products.

Profiling is used within the marketing communication to make sure any offers or information we send is relevant to you.

Right to be forgotten

You have the right to ask us to remove your data from our central database. If still own a Hyundai car then we will need to retain your data under certain legal obligations in order to communicate with you (for example in the event of a safety recall). If you do not own a vehicle and there are no other valid reasons for retaining your data for processing, your personal data will be deleted within one month from the receipt of your request.

Legal basis

Your data (contact details, vehicle details, purchase intentions, reminders you set etc.) will be collected and processed under the following legal bases.

Legitimate interest

We may process your personal data for our legitimate business interests. Examples of this include: data analytics, direct mail, phone calls, research and improving our services. When we process your data for our legitimate interests, we will always ensure it is necessary, targeted and proportionate to the purpose. We balance the benefits to you against those of our business to make sure we are compliant with data protection legislation and that we are not causing any harm or distress.


The following types of people may have access to your data depending on their role within our business and the type of data being stored.


We will store your information on secure systems within Hyundai offices in Europe, our Head Office in Korea, our authorised Data Processor suppliers, our authorised dealers and authorised repairers.


We keep the data you give us for differing lengths of time depending on what data it is and the reason for its collection.

Where we pass data to our secure data processors (e.g. to fulfil your brochure requests), unless there is an on-going need for them to hold and process that data on our behalf, data will be deleted from their systems after four months.

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